How to Take Your Email Marketing to the Next Level

There is a proven fact that the majority of prospects don't purchase on their first interaction with your brand. The buying cycle varies between the industries, services and products. This is why nurturing leads is an important part of any digital ecosystem. Email marketing is one of the fastest and most cost-effective forms of lead nurturing up to now. It is essential to utilize the most efficient automation to run an advertising campaign via email. Understanding and implementing email best practices can significantly elevate your strategy for email and result in an immediate ROI to your business. It doesn't matter if it's Constant Contact, Hubspot, Pardot or some other email marketing software, segmenting and nurturing your leads with email workflows is a huge driver to build relationships and move leads through the funnel. Keep your customer on their minds and encourage them to remember you through frequent contact. Segmenting your email lists can allow you to send personalized messages that are specific to the personas you target. Marketers have reported a 760% increase in the revenue generated by segmented campaigns. Segmentation lets you personalize campaigns through the collection of information about individuals who have expressed interest in your products or products or. How 5 How 3

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